Pet Rocks…

four rock formation
Photo by nicollazzi xiong on

It’s amazing that by thinking up something that trends, even for a short period of time, you can make millions.

Such is the case with the Pet Rock creator, Gary Dahl. If you were around in the 1970s, you remember the Pet Rock. Dahl was inspired with the idea after hearing friends complain about their pets. He found the perfect pet in a “rock”. There’s no need to walk, feed, or bathe them, and they don’t get sick or die.

Dahl brilliantly marketed smooth stones from Rosarito Beach in Mexico as actual pets, with customized storage boxes, and “breathing holes” added to give it a more life like appearance. They were a hot commodity in 1975, but were only on point for about six months. At four dollars a pop, Dahl sold 1.5 million of the Pet Rocks, and they made him a millionaire.

Do you have an idea of something that might catch on? Take a shot…Even if it’s only big for a brief period, you could make a fortune.


Stay groovy…


(Copyright 2019 Susie Krivacic)




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