So, Valentine’s Day has come and gone, and you may have observed that a staple of the day was nowhere to be seen. Yes, the oh so loved Sweethearts conversation hearts, around since 1866, were not available this year.
The brand was acquired by Spangler Candy, but it was bought out too late for them to produce the famous confection in time for Valentine’s Day. But not to worry, Brach’s, SweetTarts, and Sour Patch Kids were ready to pick up the slack with their own version of this favorite treat.
The classic conversation hearts will reappear next year, but will it have a negative impact on the bottom line? After all, Americans spent nearly $1.8 billion on Valentine’s candy this year. Will people continue to migrate next year to those alternative brands that were available in 2019?
Time will tell…
(Copyright 2019 Susie Krivacic)